hitman

Square Enix

two dead garys

Hitman needed a hook for its new limited time mode. So we gave them one the Internet would die for: the chance to kill Gary Busey.

First, we ran a social campaign that let fans choose their next target: Gary Busey or Gary Cole.

Once Busey was selected, we worked directly with the developers to build a mission that could showcase his one-of-a-kind eccentricities.

Stories about Gary Busey wielding a katana in a motion capture suit available upon request.

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