
hitman 2
Warner Bros. Interactive
think deadly
The research revealed a misconception: gamers thought Hitman 2 was merely another shooter, when it’s actually a twistedly funny murder puzzle.
Our campaign proved the deadliest weapon in an assassin’s arsenal is creativity. Sean Bean (the GOAT of getting killed) showed players that anything — even a rubber ducky or Chilean sea bass — was a weapon in the hands of a Hitman.
“WHAT SETS THIS CAMPAIGN APART ISN’T JUST THE ENTICING GAMEPLAY, BUT THE ROOM FOR LIMITLESS CREATIVITY.”
— Adweek