Diablo immortal
Google Play
battle at home screen
Mobile games still don’t get the hype they deserve, even though they’re now capable of immersive visuals and deep gameplay experiences that rival console and PC gaming.
So for the launch of Diablo Immortal — the first mobile game in a beloved franchise with over 100m units sold — we knew exactly what we had to do: make a mobile game feel larger than life.
By dynamically blending brand tones and giving a mobile game the AAA treatment, our campaign took Google Play’s co-marketing efforts to the next level.
